Hooga

How might we improve live and work spaces for remote workers?
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My Role in Hooga's Evolution: Team, Timeline, and Deliverables

Solo UX Designer

February - March 2022

‍• Researching
‍• Wireframing
‍• Branding
‍• Prototyping
‍• Usability Testing

Transforming Spaces, Enhancing Lives: The Hooga Journey

Discover how Hooga's Augmented Reality (AR) features revolutionizes interior design, offering AI-driven suggestions to enhance productivity and well-being. Users scan their spaces to receive personalized recommendations, tackling the common challenge of visualizing design changes and making interior design more accessible.

Receive feedback on current living space design.

• Discover ways to enhance livability in your living space and take actionable steps to do it.
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• Scan your living space, and receive feedback on how to improve.

Decreasing the time to look for design inspiration and collecting reading resources.

• Provides inspiration and ideas on transforming your living space to become more work-friendly.
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• Personalized feeds to match your living spaces.

Have a community to talk and relate to remote living spaces.

‍• Forums and a social community to minimize feelings of loneliness and isolation about working from home and related subjects.

Seeing the Unseen: Uncovering Pain Points with Remote Work

Through user interviews and surveys, we identified primary pain points: difficulty visualizing design changes and the need for health-promoting environments.

These insights informed our design approach, focusing on intuitive and user-friendly solutions to meet user needs.

Boosted Productivity

Employees who have control over their workout space layout are 32% more productive, healthier, and happier.

Disconnect Difficulty

22% of remote workers have trouble getting AWAY from work at the end of the day.

Isolation Impact

66% of people working from home feel isolated.

User Persona

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Meet Maddy. Hooga would be perfect for her.

User Persona

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• Being able to compare current living space and inspiration photos on one platform.
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• Decreasing the time to look for design Inspiration and collecting reading resources.
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• Efficiently using time to collect design resources.
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• Visualize new living space design before having to physically move them around.

Bridging the Gap: Ideation and Initial Wireframes

I began with brainstorming sessions and collaborative workshops, sketching initial concepts to address user pain points.

The wireframes developed during this phase focused on simplicity and intuitive navigation, ensuring users could easily interact with the app’s features.

Early Sketches

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Early sketches. Call me Picasso.

Early Taskflow Designs

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Building the Virtual Canvas: Developing the AR and AI Features

Integrating AR and AI posed technical challenges, including ideating the camera feature and room scanning capabilities.

I designed this feature iteratively, conducting rigorous testing to address challenges and create a seamless AR experience with what could be personalized AI recommendations.
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Early illustrations of how the camera scanning feature would work.
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After scanning the living space, the AI would give a list of recommendations to the scanned space.

Designing for Wellness: Enhancing User Engagement

My design aimed to improve user engagement by promoting health and wellness. To achieve this, I incorporated clear navigation, engaging visuals, and interactive features, creating a clean, modern interface.

Users can scan their rooms with the camera to receive personalized recommendations for improving their living spaces. Additionally, a Pinterest-like feed offers tailored inspiration, while small forums, similar to Facebook groups or subreddits, foster community interaction and support.

The result is an easy-to-use app that encourages users to engage with health-promoting suggestions, discover new ideas, and connect with a supportive community.

Early Sketches

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Early sketches. Call me Picasso.

Hi-Fidelity Screens

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User Feed

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Potential for ad space or e-commerce inserts? 🤔

AR Scanning Feature

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Reflecting on the Process: Usability Tests, Lessons Learned, and Insights Gained

Usability and beta testing with real users provided valuable feedback on functionality and ease of use. Based on this input, we made iterative changes to refine the interface, improve AR accuracy, and enhance AI suggestions. Regular updates ensured continuous improvement.

This project reinforced the importance of user-centered design and iterative development.

This project highlighted the crucial role of user-centered design and iterative development. Tackling specific technical challenges, such as illustrating AR for seamless room scanning and AI for personalized recommendations through Figma, significantly enhanced my expertise.

Balancing innovative design with robust functionality taught me invaluable lessons, which now shape my approach to future projects.
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These lessons have influenced my approach to future projects.

Looking Forward: Future Enhancements and Innovations

At the end of the day, this is still a "mock-up" app. However, I do like to daydream that this app could be real and what future use-cases it could have. Here are some ideas:

Real Estate: Enabling prospective buyers to visualize renovations and decor changes in properties.
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‍Retail: Allowing customers to see how furniture and decor items would look in their homes before purchasing.
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‍Corporate: Helping companies design productive and healthy office spaces.
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Thank you for Reading!